I don’t follow the day-to-day activities of the Peterson family, Jordan and Mikhaila, so I had just assumed that they were still pushing that cure-all diet of eating nothing but beef and salt. They aren’t! They’ve given up and shifted to a series of new diets. Mikhaila in particular is a real flibbertigibbet on her claims. The all-beef diet is so 2018.
In 2018, the all-beef diet had cured Jordan’s depression, tens of millions of people learned. But in 2026, Mikhaila admitted that her dad’s mental woes had not vanished: “it’s not the kind of depression you can normally diet and exercise away.” The carnivore diet had helped, she now claimed, but the much-vaunted magic bullet had been an exaggeration. It hadn’t even worked for her: in 2020, she thought beef was making her sick, so she stopped eating beef and switched to lamb and bison. Why? She hypothesized—and so much of what she does is hypothesizing and marketing her unproven conjectures—that North American beef was aged more and the ageing of the beef somehow made her sick. Croatian beef, eaten while on a trip, apparently wasn’t aged and she could digest it fine, but since she didn’t live in Croatia, she had to make changes. So, her exceptional diet was in like a lion, out like a lamb.
But now the all-lamb diet is also obsolete. She flipped through a whole series of hypothetical causes for illnesses, and hypothetical treatments.
The answer, at first, was her breast implants, which she had removed. Then, it was the “terrible tree allergies”she experienced while living in Tennessee, giving her brain fog. Subsequently, she moved to Miami in 2022, but the ill health did not abate. It turns out there was mould in her Florida house, which forced her to completely renovate it, sell it, and move to Arizona to undergo “mould treatment.” (I will be using the Canadian/British spelling; it is written “mold” in the United States.)
And so she took to her microphone to denounce mould as an invisible cause of illness. She created the website biotoxin.com to share papers linking mould to every conceivable disease and condition—autism, migraine, pain, even Parkinson’s disease. Sure, you can find individual studies showing preliminary evidence that there might possibly be some kind of link between mould exposure and, let’s say, dementia; but this should not be understood as “mould causes dementia.”
It’s not mold (mould) anymore, though. Her latest fad is…mitochondria. Maybe health problems are caused by bad mitochondria?
Mitochondria are real: they are the little factories inside of our cells charged with turning our food into energy. Some people have actual mitochondrial diseases because a key component inside their mitochondria is mutated. A much vaguer phenomenon known as mitochondrial dysfunction is also real, but it has been grossly exaggerated and serves as one of many boogeymen du jour for the Make America Healthy Again movement. Mikhaila Peterson had to jump on the bandwagon, and her first mention of it on her podcast appears to be from early 2023. So, now, this is her main culprit.
It’s all garbage noise, lacking in empirical evidence or supporting clinical studies, but that’s what enables her incessant flitting from cause to cause to cause, endlessly using her speculations to promote products that she can sell on her website. She’s a classic snake oil peddler. You don’t need to invest in a wagon and a fancy painted sign, and go to all the trouble of traveling from town to town anymore — just put up a website and take credit card orders, and when the grift dries up, switch in a new website.
The author of this article points out how transparent and simple Mikhaila’s game is by playing it himself. For instance…
I want to show how easy it is to construct these stories. I opened my old molecular biology textbook (Molecular Cell Biology, 4th edition, by Lodish and others) at a random page (769, if you’re playing at home) and imagined a theory I could promote on Mikhaila’s podcast based on the information that was on that page. My textbook reminded me that myosin is a molecular motor inside our cells and that it moves, like a train, on actin filaments. And funnily enough, you can break myosin down using an enzyme called papain. In what is papain found? The papaya fruit.
I could now use this knowledge to go on her podcast and, with adequate confidence and calm in my voice, promote my papain-free diet, sure to cure brain fog and chronic fatigue and likely to help you build muscles. Myosin, after all, is crucial to cell function. You don’t want it to break down, now do you? I might also be able to find a molecule that blocks the action of papain and sell it as a supplement so that people could continue enjoying papaya without feeling sluggish. And if the papaya-eating masses are not a big enough consumer base, I could add that other fruits contain similar enzymes that break down—read “damage!”—the essential proteins we need: pineapples, figs, kiwis, mangoes. All the more reason to platform me and my theory.
This is how you take molecular research, grossly misinterpret it, and turn it into a profitable health crusade.
Oh my god. I have concerns about my loss of income with retirement, and I glanced to the left of my computer, and I have shelves full of books on genetics, the biology of cancer, cell biology, and evolution. I’m sitting on a gold mine! I have a lot of basic knowledge about cellular processes, and about the developmental and evolutionary history of those processes, and with a trivial amount of effort I could turn all that into a wonderful grift.
If only I could come down with Alzheimer’s in the next year, a specific form of neuronal deterioration that selectively takes out any sense of integrity, self-respect, and restraint. Or maybe a serious blow to the head that scrambles my frontal cortex? It’s going to take a serious bit of brain damage to allow me to compete with Mikhaila.














