I groan every time I see another well-meant attempt to inspire women to pursue science by dressing it up in stereotypical femininity. There’s nothing wrong with pink, and if you want to wear high heels, OK, your choice…but we don’t improve science literacy and appeal by associating it with gender stereotypes. Kate Clancy has an excellent response to some of these errors: “Pseudoscience and stereotyping won’t solve gender inequality in science.”

