Aaargh. In an article about an organic food store, I get lots of buttons pushed: food fads, weird notions about nutrition, Gwyneth-Paltrow-style airy BS about purging oneself of toxins, all that kind of crap:
As a downtown crowd of artists and models balanced long nights of extreme revelry with long days of extreme diet and fitness, Organic Avenue became more of a destination, opening its first street-level shop in 2006 on Stanton Street and offering, among à la carte items, juice cleanse programs that might entail forgoing solid food for anywhere from one to five days in favor of concoctions made from blue-green algae, beets and the like.
If you’re going in for a colonoscopy, you’ll be told to go on a low-fiber liquid diet for a day or two, to clear out your colon for inspection. But this nonsense about “juice cleanses” is absurd. In fact, just run away if anyone uses the word “cleanse” in reference to your diet.
But it saves the best for last. There’s a new fad going around among the excessively wealthy right now.






