If you’ve hung out with the atheist communities on YouTube or Instagram (and if you haven’t, congratulations!) you’ve probably encountered Lily Jay. She’s a chirpy blonde Australian woman, and convert to Islam, who makes short videos in which she tries to poke holes in atheist ideas. Her content is incredibly stupid, but she does have 3 million followers. Here’s an example of the bad, but fortunately brief, arguments she makes.

You want more evidence of stupidity? Here’s another example. There’s so much more on her YouTube channel.

She also rejects evolution for the dumbest reasons.

We evolutionists say we all evolved from one-celled organisms, but we don’t have any 2-cell or 3-cell organisms. Checkmate, atheists!

She’s all over social media. She doesn’t just pester atheists with her nonsense, but there are also lots of videos that start Hey Christians, Hey Hindus, Hey Buddhists, Hey feminists, Hey vegetarians, etc., etc., etc. all with the same sort of stupid gotcha claims. She is incredibly obnoxious. I’ve long been in the habit of instantly scrolling away when that face and the word Hey… appears.

She not only has a huge personal following, but she claims to have built a charitable organization, the Lily Jay Foundation, which has been opening up orphanages and mosques all over Africa. Or has it?

The foundation she recently established, the Lily Jay Foundation, also has a massive following.

Its logo often adorns banners that appear in her videos, usually fixed behind her.

In one of those videos, posted in February, viewers are introduced to “our newest children in Africa”.

They wear white T-shirts, adorned with the same Lily Jay Foundation logo and the Ugandan flag.

“We washed them, gave them new clothes, everything a child needs to grow up in a positive environment,” the voiceover says, over images of happy children.

Except…these propaganda videos all seem to be made with AI.

The woman who appears at the start of the video, enthusiastically announcing the establishment of the orphanage, is not the real Lily Jay.

This blonde woman is a fabrication, made with artificial intelligence. So too are the children with lollipops, and the foundation’s banner behind her.

Further, no one seems to be able to find these charitable constructs via independent sources.

The Ugandan Registration Services Bureau initially confirmed to ABC NEWS Verify that there was no orphanage registered under the Lily Jay Foundation name, or “Ada Nur”, the name Lily Jay has given to the orphanage on her website.

It turns out the foundation isn’t even registered as a charity — it’s a logistics firm.

The Lily Jay Foundation registered its first ABN in 2025, but at the bottom of the foundation’s website is the admission that it is not an actual charity.

“Lily Jay Foundation is a next-generation social enterprise and high-speed humanitarian logistics firm executing rapid aid deployment in global crisis zones,” it read.

“To maintain absolute speed and independence, we operate as a private commercial structure funded by voluntary project sponsorships, which fuel our high-speed supply chain and are currently not tax-deductible.”

If you’re curious about what anyone would have to gain by setting up a fake charity, or why they would do it, the answer is simple.

Lily Jay — real name Lily Jay Hinson — does not appear to currently reside in Australia and details about the 31-year-old’s life are difficult to pinpoint.

Her social media account shows a life of jet-setting luxury, business class travel and expensive-looking jewellery.

Clues online indicate she is originally from the Sunshine Coast and had attempted a career in music and dance before pivoting to become an Islam influencer.

I will be curious to see if her popularity starts to drop, or if YouTube or Instagram kill her lying, phony channels. But I’m not holding my breath — she says what believers want to hear, so it’ll probably continue.

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Oops. Her instagram account has already been deleted.