I think the Ark is slowly sinking


It’s been afloat for about 10 years. When the notion was first proposed in a gambit to get state tax subsidies, Ken Ham & Co. said it would bring in 1.6 million tourists in the first year, and that that number would go up by about 4% each following years, with occasional surges by 10% as new planned exhibits were opened. By those 2015 estimates, they should be bringing in 2.5 million visitors this year. Are they?

  • Year 1(JY 2016-JE 2017): est. 800,000 (50% of projected attendance)
  • Year 2 (JY 2017-JE 2018): 865,761 (52% of projected attendance)
  • Year 3 (JY 2018-JE 2019): 875,882 (51% of projected attendance)
  • Year 4 (JY 2019-JE 2021): 841,772 (44% of projected attendance)
    Given the impact of COVID on Ark attendance, I left out March 2020-February 2021
  • Year 5 (JY 2021-JE 2022): 775,731 (39% of projected attendance)
  • Year 6 (JY 2022-JE 2023): 782,660 (36% of projected attendance)
  • Year 7 (JY 2023-JE 2024): 764,258 (34% of projected attendance)
  • Year 8 (JY 2024-JE 2025): 682,101 (27% of projected attendance)
  • Year 9 (JY 2025-JE 2026): 664, 813 (26% of projected attendance)

For May-June 2026 I used the attendance numbers from May-June 2025. If history is any guide, this may serve to overestimate Year 9 attendance.

They made the invalid assumption that, after the novelty had worn off in the first year, they would get sustained growth for some reason. I’ve been there. I feel no desire to repeat my visit, especially after the ridiculous parking and admission fees. There is nothing there in the big wooden box! Once you’ve read the numerous silly and static infographics pasted on the walls, what would be the point?

I am amused that they only got about half their projected numbers in the first year, and it’s been declining ever since. They’re probably not suffering much, though, since the costs to maintain a big empty wooden box are probably relatively low.

Comments

  1. birgerjohansson says

    “The ship is sinking
    The ship is sinking
    The ship is sinking
    There’s a leak, there’s a leak in the boiler room
    Who are the ones we put in charge
    Killers, thieves and lawyers
    God’s away
    God’s away
    God’s away on business”

  2. Larry says

    I don’t imagine that their budget for labor amounts to very much. Other than a healtthy cut for Ham and a few of his cronies, most of the jobs are minimum wage, part time positions with few to no benefits. There probably a number of “volunteers” brought in from the surrounding churches who’ve been convinced that they’re do the lord’s work by giving free labor to such a godly endeavour.

  3. birgerjohansson says

    It would have been cheaper to build a square box of reeds, as per the original mesopotamian specification.

    I suppose they have no comments about the differences between the two Flood narratives in the Old Testament.

  4. raven says

    Been seeing ads for this and a Creation Museum showing up on Twitch lately. Pretty pathetic.

    What is Twitch?

    Never mind, I just looked it up on Google.

    Twitch is an interactive live-streaming service owned by Amazon, primarily focused on video game broadcasting, esports competitions, and creative content. Millions of users use the platform daily to broadcast themselves, chat in real-time, and build online communities.

    How does Twitch differ from TikTok or YouTube?

    There looks like a huge amount of overlap between the three.

  5. says

    Wait, I just looked at the original context, and it’s comparing to an early feasibility report. When I first looked at the numbers I thought the forecast was being updated year to year, but it’s not. I stand corrected.

  6. says

    @raven #7
    Twitch has always been primarily game streaming focused. It’s branched out, but the majority of streamers there are doing games.

  7. Snarki, child of Loki says

    They should relocate the Ark to Miami, load it up with resentful Cuban exiles (y’know, the MAGA ones), and set sail for Cuba.

    I hear he Bay of Pigs is beautiful, this time of year.

    Paint a big “B” on the side, also, too. Will it make it there without sinking? (shrug emoji)

  8. robro says

    Attendance actually increased in year 2 and 3, but got no where near their projection. After that, it’s all downhill.

    It’s ironic that they opened with the start of their beloved Christian nationalist president who tanked the economy in his firs term with the capper being COVID. COVID and Dumpster economics killed off lots of businesses. There was some recovery under Biden, but we’re right back to where we were in 2021.

    I doubt they were counting on curious atheists to make up their numbers, but there are some 200 million nominal Christians in the US with millions more in neighboring countries. Surely they would come in increasing numbers. But, no.

    Why aren’t they coming? The most obvious is that it’s expensive. That expense isn’t just admission and parking, but transportation and lodging. The “little town of Wiliamston” is basically the middle-of-no-where. You have to get there and find some place to stay.

    Plus, there is nothing else to do. While it’s only an hours drive from Cincinnati, there’s probably not a lot of fun activities in Cincinnati to do with the kids. Imagine if the Ark Encounter were in the Orlando area of Florida rather than Kentucky. Of course, that would have been more expensive to build and harder to get the state to invest in scheme.

    From what I’ve seen, the exhibits don’t invite repetitive visits…see it once is more than enough…even for devout Christians. They get home and spread the word to other parents in the church: it’s a lot of money to go for two hours max, and then there’s no where else to go except drive through the green hills of Kentucky looking at the trees. Boring!

  9. M'thew says

    The Netherlands is home to two Arks. The big one closed quite soon after it opened. But… someone thinks there is a market for this, whether in the Netherlands or somewhere else in Europe. No idea how he wants to get to other European countries, or even the Middle East (as his fancy leads him to say).
    He’ll first have to buy the thing, for which he is fleecing the faithful far and wide.
    Apparently there are many rotting planks in the wooden structure, that will have to be fixed – of course by volunteers, as paying professionals to fix it will be hugely expensive. Once fixed, the prospective new owner plans to open it to the public, for free.
    At least he’s not asking any government, local or national, in our country to pay for it or give him huge tax breaks.
    Article on the news site NOS.nl (in Dutch)

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