It’s been afloat for about 10 years. When the notion was first proposed in a gambit to get state tax subsidies, Ken Ham & Co. said it would bring in 1.6 million tourists in the first year, and that that number would go up by about 4% each following years, with occasional surges by 10% as new planned exhibits were opened. By those 2015 estimates, they should be bringing in 2.5 million visitors this year. Are they?
- Year 1(JY 2016-JE 2017): est. 800,000 (50% of projected attendance)
- Year 2 (JY 2017-JE 2018): 865,761 (52% of projected attendance)
- Year 3 (JY 2018-JE 2019): 875,882 (51% of projected attendance)
- Year 4 (JY 2019-JE 2021): 841,772 (44% of projected attendance)
Given the impact of COVID on Ark attendance, I left out March 2020-February 2021- Year 5 (JY 2021-JE 2022): 775,731 (39% of projected attendance)
- Year 6 (JY 2022-JE 2023): 782,660 (36% of projected attendance)
- Year 7 (JY 2023-JE 2024): 764,258 (34% of projected attendance)
- Year 8 (JY 2024-JE 2025): 682,101 (27% of projected attendance)
- Year 9 (JY 2025-JE 2026): 664, 813 (26% of projected attendance)
For May-June 2026 I used the attendance numbers from May-June 2025. If history is any guide, this may serve to overestimate Year 9 attendance.
They made the invalid assumption that, after the novelty had worn off in the first year, they would get sustained growth for some reason. I’ve been there. I feel no desire to repeat my visit, especially after the ridiculous parking and admission fees. There is nothing there in the big wooden box! Once you’ve read the numerous silly and static infographics pasted on the walls, what would be the point?
I am amused that they only got about half their projected numbers in the first year, and it’s been declining ever since. They’re probably not suffering much, though, since the costs to maintain a big empty wooden box are probably relatively low.








