I thought that the phrase ‘keeping up with the Joneses’, signifying the attempt by some people to try and match the signifiers of wealth of their friends or neighbors, originated in some fictional account back in the distant past. But it turns out that it is based on real people
The phrase “keeping up with the Joneses” first appeared in 1850 in The New Yorker, describing how the neighbors of Elizabeth Schermerhorn Jones, a wealthy New York socialite, were so intimidated by her summer home in the Hudson Valley that many were prompted to renovate their own properties to, as the magazine put it, keep up with the Joneses.
Since then, the idiom has found a home in the competitive arena of middle-class America. For years, “keeping up with the Joneses” has conjured up images of a typically white, straight American family — husband, wife, two kids, a dog — standing on their front lawn, waving to their neighbors, the husband smiling as he clocks the neighbor’s new car and the wife wondering if the neighbors’ kids are dressed better than their own. It’s a nod to the pressure that comes when your home, family and a few key material possessions are treated as vital parts of your public presentation.
