Crisis! Emergency! Elon Musk discovered a terrible injustice!
When bleary-eyed engineers began to log on to their laptops, the nature of the emergency became clear: Elon Musk’s tweet about the Super Bowl got less engagement than President Joe Biden’s.
Biden’s tweet, in which he said he would be supporting his wife in rooting for the Philadelphia Eagles, generated nearly 29 million impressions. Musk, who also tweeted his support for the Eagles, generated a little more than 9.1 million impressions before deleting the tweet in apparent frustration.
I’ve never really worried about this before, but my tweets make less of a splash than Joe Biden’s. I would have thought this was no big deal — he’s the president, I’m some schmoe in Minnesota — but now that you mention it, that is unfair. People should pay more attention to me! So far, all I’m able to do is lie on the floor and kick and scream and cry about it, but Elon has control. He has engineers. He can hack the code.
That’s what he did. He told his engineers to cheat and artificially inflate his numbers.
By Monday afternoon, “the problem” had been “fixed.” Twitter deployed code to automatically “greenlight” all of Musk’s tweets, meaning his tweets will bypass Twitter’s filters designed to show people the best content possible. The algorithm now artificially boosted Musk’s tweets by a factor of 1,000 – a constant score that ensured his tweets rank higher than anyone else’s in the feed.
Internally, this is called a “power user multiplier,” although it only applies to Elon Musk, we’re told. The code also allows Musk’s account to bypass Twitter heuristics that would otherwise prevent a single account from flooding the core ranked feed, now known as “For You.”
That explains why people opening the app Monday found that Musk dominated the feed, with a dozen or more Musk tweets and replies visible to anyone who followed him and millions more who did not. Over 90 percent of Musk’s followers now see his tweets, according to one internal estimate.
Keep that in mind when Musk brags about how important he is, based on “engagement” and “followers” and “traffic”. He’s cheating big time at this game.
Here’s a good thing to remember: Elon Musk is just dumb.








