The other day, while I was browsing, I was interrupted by an ad for PragerU. I despise PragerU, the totally fake university that specializes in fake history and fake science, led by that smarmy old fraud, Dennis Prager. What caught my ear, though, is that this ad featured Gad Saad desperately pushing his new book, Suicidal Empathy.

I have not read the book. I will never read the book. Gad Saad is a pathetic figure, a pick-me guy for the right wing, who is a professor of marketing who rides the evolutionary psychology bandwagon. I’ve written about him a few times before, in particular his efforts to deny the existence of toxic masculinity while simultaneously exemplifying the attitudes and stereotypes that represent toxicity. Like any good evo psych wanker, he justifies treating women poorly by mentioning animals with aggressive, violent mating strategies, as if they apply to us.

Even Larry Moran, who doesn’t normally dip into culture war issues, ripped Gad Saad a new one. Saad is just a sad embarrassment of a man who desperately wants to be legitimized by more successful evo-psych grifters, but doesn’t quite have the smarts to assemble a coherent, logical argument.

I got the gist of his thesis from the ad. He’s trying to thread a needle here: he can’t quite say that empathy is bad, because he wants you to empathize with him, but at the same time he wants you to know that the empathy practiced by Leftists is undeniably evil and wicked. Empathy that leads you to regard Muslims as human beings is “suicidal,” after all. And don’t get him started on women and “effeminate” men!

The book is reviewed in Jacobin, and the review confirms everything I’d expect of Saad.

For those of you who don’t know who he is — likely a larger group than he’d be willing to admit — Saad is a Canadian professor at Concordia University who has spent the last few years as a major figure in anti-woke online spaces. Long regarded as a poor man’s Jordan Peterson, Saad has since grown in stature through his indomitable quest to kiss every square inch of Elon Musk’s ass. Elon has returned the favor by beating the drum for Saad’s ideas through a manic series of Tweets, frenetic even by his standards.

Reviews of Saad’s recent book, even by the ideologically sympathetic, suggest even his natural fan base is tuning out. Center-right outlet Quillette resented Saad’s “narcissistic ramblings,” while a scathing review in UnHerd described Suicidal Empathy as peddling “fake science” and relying “on a relentless drumbeat of fear-mongering regarding rape and crime.” That even his ideological friends are tiring of this shtick is a testament to how mind-numbingly boring Suicidal Empathy is.

Uh-oh–when an evolutionary psychologist loses the affection of Quillette, you know he’s on the way out. He relies on caricatures of left wing perspectives that he exaggerates into absurdity, so it’s no surprise that his arguments fall apart, even if you sympathize with his views. He has to distort everything to make his case.

Nominally the book is about the rise of “suicidal empathy.” Undeniably a catchy neologism, Saad defines suicidal empathy as a “dysregulation of an otherwise noble virtue.” While he acknowledges that empathy is valuable in some contexts, in the hands of woke progressives it has become an existentially damaging force. The “suicidally empathetic person feels guilty that they were born in the West, whereas others were not so fortunate. They feel guilty that they were born with white skin and hence suffer from ‘Dermatological Original Sin.’ By committing Civilization Seppuku, they can demonstrate their noble virtues as a form of pious self-hatred.”

This dysfunctional empathy, often emotionally adjacent to liberal narcissism via the drive to applaud oneself as more noble and altruistic, is at the root of virtually every progressive stance ever taken. For Saad, “epistemological empathy” is invoked in academia to silence those committed to a “deontological” quest for the truth. Toleration for Muslims is a form of “Islamophilic empathy.” Empathy for criminals leads us to care “more about the rights of rapists and felons than their victims.” Climate activism is “misguided empathy” from those who want to “protect Mother Earth from being raped by capitalism.” Socialism itself — which Saad points out is preferred by women, a point against it — is rooted in “misguided empathy.”

He’s playing a simple-minded game. If you don’t think black people should be discriminated against for the color of the skin, well, that must mean you hate and are ashamed of white people. If you think we should protect ecologies from raging industrialism, by golly, you really hate capitalism. And if you like socialism, you’re a woman, you pussy.

Now you can understand why I won’t read his book. The banality is exhausting. I’ve seen a few of his videos and read a few of his articles, and know that he’s simply a knee-jerk bigot. Hard pass.

To be fair, though, I should at least quote some of Gad Saad’s own words.

In other words, women are more likely than men to violate the deontological principles that define academic freedom, freedom of speech, and the pursuit and defense of truth, in the service of a consequentialist ethos rooted in misguided empathy. The rapid feminization of academia has been astonishing to watch. I have recently attended departmental meetings where it was unclear to me that it was not a kindergarten classroom in terms of the incessant focus on emotional safety and empathetic understanding.

Does that sound like a man anyone, especially any woman, would want to spend 5 minutes in conversation with? Does he even sound like he’s aware of the bigotry implicit in his words?

I’ve been in many departmental meetings, and yes, the safety and well-being of our students comes up fairly often — because it matters. If you were a student, would you want a professor who rolls his eyes at the thought of trying to understand you?