Matthew Nisbet and Chris Mooney have a short policy paper in Science that criticizes scientists for how they communicate to the public. Mooney says that “many scientists don’t really know what they’re up against when suddenly thrust into the media spotlight and interactions with politicians” — I agree completely. We are not trained to be glib and glossy, and we simply do not come across as well as we could. We’re also not really that interested, generally speaking, in the kind of presentation that plays well in 3 minutes on a news broadcast. It’s more than a cosmetological failure, though; as Nisbet says, “scientists, without misrepresenting scientific information, must learn to shape or ‘frame’ contentious issues in a way that make them personally relevant to diverse segments of the public, while taking advantage of the media platforms that reach these audiences.” I can go along with that, too.