Kobo, a Canada-based eBook and audiobook retailer, just opened their subscription service, Kobo Plus, to the US and UK market. Like Amazon’s Kindle Unlimited service, a user pays for a monthly subscription and gets unlimited access to eBooks and audiobooks. From their blog post:

The Kobo Plus catalogue is ever-growing, with more titles being added to the collection each month. The service has three budget-friendly subscription plan offers:

• Kobo Plus Read: Unlimited eBooks for $7.99 USD or €9,99 GBP per month
• Kobo Plus Listen: Unlimited audiobooks for $7.99 USD or €9,99 GBP per month
• Kobo Plus Read and Listen: Unlimited eBooks and audiobooks for $9.99 USD or €12,99 GBP per month

The Kobo Plus subscription is an ideal way to approach a bucket list of literary classics, an entire author’s catalogue, or to dive into a new field of interest. With unlimited reading for one low monthly fee, the subscription lets readers sample a few pages from a genre or author they have never read, and move on to another book guilt-free if it’s not to their taste. It’s an ideal option for avid booklovers who can tear through several books a month, and for those who prefer to read a few chapters before committing. There’s never been a better time to discover new authors and series on a Kobo eReader or with the free Kobo reading app.

This is a great development for independent publishers too. Before, UK and US indie publishers had to choose between only distributing their eBooks only through Amazon, or opt out of KU to sell each eBook individually through Amazon and other retailers (Known “Wide Distribution”). Since Kobo Plus doesn’t have an exclusivity requirement, indie authors can now enjoy the benefits of distribution through a subscription service and wide distribution. The payment for authors on Kobo Plus is about the same as KU’s payment.

My books are already on Kobo Plus. So you can bing my books, move on another author, and not have to feed the Amazon machine. Any competition for Amazon is good news for all readers.

Disclaimer: These are not affiliate links, nor am I being paid by Rakuten Kobo beyond normal book sales.