Some time ago I wrote that the neo-Nazis, anti-Semites, white supremacists and the various assorted fascistic-minded types were using ‘lulz’ i.e., mocking humor and irony, to draw in new recruits, forgoing the old skinhead, tattooed, tough look for the clean cut boy next door image. And it seemed to be working. But then they encountered the antifa movement and Natasha Lennard writes that now some are discovering that there is a tangible cost to spreading messages of hate .
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