Jonah Lehrer, the writer for the New Yorker who lost his job when it was discovered that he was recycling content and manufacturing quotes, had an interesting article before his disgrace where he discussed how hard it was for people, when subjected to double-blind tests, to discriminate between wines, not being able to tell the difference between high-priced reputedly quality wines with much cheaper varieties. There have been studies that show that when subjected to blindfold testing, even people who are considered expert wine tasters cannot even tell the difference between red and white wine, let alone the fine distinctions such as year, vineyard, grape type, etc. between different grades of wine
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