One of the basic things that are emphasized in the training of scientists is the importance of evidence in arriving at conclusions. And while that is definitely true within the world of science, I am more and more convinced that when it comes to changing people’s minds about core beliefs (even within science), the effectiveness of evidence is overrated. This is because whatever evidence that is presented that one thinks challenges someone’s deep conviction, they can almost always come up with an alternative explanation that takes that evidence into account without changing the belief itself. This is because given a finite set of data, there are an infinite number of theories that can explain that data. All that increasing the data set does is bring into play a new infinite set of explanations that can accommodate the cherished belief. (I discuss this in some detail in my book The Great Paradox of Science and will not repeat that detailed argument here.)
So what does make people change their minds? When it comes to scientific theories, evidence does play a role but only partially. What happens is that there comes a time when people find maintaining their original belief requires too much work and intellectual contortions and they abandon it in favor of a new belief that makes more sense to them. And I believe that logic and reason are the factors that ultimately trigger such a change.
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