The National Football League consists of 32 team owned by extremely wealthy people who are mostly white and male and so one would not expect them to be the most ethical of people in terms of the way they do business or the most enlightened when it comes to issues of race. This has already been demonstrated in the way they responded to Colin Kaepernick and the issue of racist team names and mascots. During the height of the Black Lives Matter protests, they felt pressured to at least say the right things about racism but it seemed to be the minimal amount that that they could get away with.
American football is a game in which the head coach plays an outsize role in the team’s performance, calling the plays, deciding who is does what, and so on. It is telling that although 70% of the players are black, there is currently only one black head coach. There has been an overwhelming majority of black players for a long time, long enough for large numbers of them to have worked their way through the ranks of player, assistant coach, offensive and defensive coordinator, to finally head coach, so the lack of more black coaches speaks to a real problem. While black coaches have been hired, they are usually hired by struggling teams and their tenure tends to be short-lived. Furthermore, while white coaches who fail with a team and are fired are given multiple opportunities with several other teams as either head coaches or coordinators, black coaches often have just one shot.

