While there may not have been much consistency in the McCain camp’s strategy, there was no doubt about Obama’s. Taking advantage of president Bush’s abysmal approval ratings, the Obama campaign steadily plugged away at hanging Bush around McCain’s neck. Bush has the unenviable record of being the most unpopular president in history. People were repeatedly reminded that Bush has been an awful president, who has got the nation stuck in two interminable wars while the economy soured, and that McCain represented a continuation of those policies while Obama represented a new direction.
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