I am becoming increasingly concerned whenever I see the word ‘influencer’ associated with someone on the internet. It is a vaguely defined terms and a brief search yields examples such as “one who exerts influence : a person who inspires or guides the actions of others” or “a person who is able to generate interest in something (such as a consumer product) by posting about it on social media” or “a person who has become well known through regular social media posts and is able to promote a product or service by recommending or using it online.”
I would like to add a further definition as “someone who has no real expertise or credentials about whatever they are talking about but are using their own experience or those of a few others to make sweeping claims that others should follow their advice even when that can be dangerous”.
I don’t really care about influencers who advise people about restaurants or hotels or vacation spots or what cleaning and cooking utensils to buy. Sure, the advice may be useless and they are likely being paid to shill for those things. But those are usually harmless and only result in a loss of money for the gullible. I am more concerned about those who give medical advice about treating ailments or who promote diets that can be harmful if continued for a long time.
One of the more dangerous influencers that I read about recently was in an investigative series by reporters from the Guardian newspaper promoting something called ‘free births’. To be clear, these are not so-called natural or unassisted births where women choose to give birth at home under the guidance of midwives and doulas who are able to quickly summon medical help if something goes seriously wrong with the delivery. (A midwife is a trained medical professional who knows how to deliver babies while a doula is someone who has no medical training but provides non-medical emotional and moral support.)
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