I am not going to watch a single moment of Paltrow’s new show on Netflix, and you shouldn’t either. Boycott it. Cancel it. It’s a disgrace and it hasn’t even aired yet. It’s called The Goop Lab
, and there is no science behind it at all, no lab, no research, just a bunch of rich people jumping on tired old bandwagons like energy healing
or psychic mediums
and using them as vehicles to sell crap to the gullible.
You can get a sufficient feel for the garbage being peddled from the trailer.
The last line there from Paltrow is We’re going to milk the shit out of it
. Finally, some truth.
But another interpretation offers a clear description of Paltrow’s business model, which feeds into the multi-trillion-dollar wellness industry. (That’s a lot of milk.) With the ever-elusive possibility of a better life, backed by her celebrity status and good genetics, Paltrow’s Goop hawks uber-expensive aspirational wellness products. That includes a $350 crazy straw, an $84 water bottle with a “positive energy” rock in it, and an $85 “Shaman Medicine Bag” with “magically charged stones.”
The business model is depressingly successful. Goop’s valuations in recent years have soared to $250 million, and the company has expanded into brick-and-mortar stores on multiple continents. The Netflix series is just the latest sign of Goop’s achievements.
I guess I won’t be seeing the next MCU movie if she’s in it, either. Thanks for the excuse!












