The world is full of people selling products that are nothing but advertising, like those silly “power balance” bracelets that do not give you either power or balance. Add another one to the list: Real Water. Did you know that going through a pipe strips water of its electrons? That lots of the foods we eat are lacking electrons? Well, Real Water is good for you because it adds extra electrons! The Guardian has an excellent take-down of their claims.

Now the real question is whether an expose by some science nerd will outweigh celebrity endorsements by Paul Oakenfold, Melanie Brown, and Chad Kagy. Anyone want to take any bets on whether Real Water will collapse into bankruptcy now that their fraud is revealed? Nah, not me either.

By the way, Real Water hates ORAC. No, not that one — the Oxygen Radical Absorbance Test, because they say it doesn’t do a good job of measuring how powerful Real Water with Electrons is at clearing free radicals.