In the US where we are inundated with stories of the lifestyles of the rich, it should not be surprising that some people dream of joining that group. But most people are not born into wealth and need to find some way of getting there. Some have an entrepreneurial bent and try to market an idea. The tech world is appealing and the person who is held up as a model is the founder of Apple, Steve Jobs. If you do not have an idea for a product or the stomach to do all the work of developing one, the next best thing is to identify someone who has and become an early investor so that one can reap the benefits if and when the product becomes wildly successful.
But identifying good ideas in the early stages is a gamble, especially if one is unfamiliar with the world in which it operates. What may seem like a terrific idea can turn out to be a smoke-and-mirrors exercise in which someone with very persuasive skills manages to convince rich people who lack the technical knowledge to cough up lots of money by promising a product that will revolutionize the field. The FOMO (Fear Of Missing Out) phenomenon can be a useful lever of persuasion, where people fear that by not investing, they may be missing out on the equivalent of the next Apple.
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