Nowadays, the testing of new drugs often involves comparisons not only with placebos but also with older established drugs in three-way double-blind tests. What is emerging from these trials is that the placebo effect seems to be getting stronger, which means that new drugs in clinical trials are having a harder time showing that they are better than the placebo. Another consequence of stronger placebo responses is that some well-known drugs used is the trials as the older standard (and that had beaten the placebo in earlier tests) seem not to be able to do so now.
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