Elon Musk has to somehow find ways to make his purchase of Twitter for $44 billion work as a business deal as opposed to an ego trip. He has borrowed $13 billion from banks, and analysts are saying that he and the banks are going to take a financial bath on this deal because Twitter is simply not worth the price he paid unless it can drastically cut costs and greatly increase revenues. This article lists the revenues and expenses from 2012 until 2021, and since Musk has taken it private, this may be the last chance we’ll get to look at the books.
The company, launched in 2006, has shown a loss for every year since 2012 except for 2018 and 2019, with 2021 having a $221 million loss. Its revenue has grown over the years and was $5 billion for 2021, with $4.5 billion coming from advertising and 0.5 billion from other sources such as data licensing. About half of its revenue comes from outside the US.
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