(For previous posts in this series, see here.)
Another possibility for the Palin choice is that perhaps she was selected to close the age and health gap between the McCain and Obama tickets.
There is no question that the Obama campaign just oozes energy (despite Joe Biden), while John McCain does not. McCain was born even before Obama’s mother was, and it shows. Whenever Obama and McCain are shown together, McCain comes out looking the worse.
Obama projects the kind of youthful vigor that Americans like to see in public figures ever since TV started playing a big role in the 1960 election and kept their presidents constantly in the public eye. John Kennedy is the model for this (he carefully hid his serious health problems from the public) and it is no accident that George W. Bush spends a lot of time being seen hacking away at brush and riding bikes. These are deliberate image creating events, to show people that their leaders are fit and energetic.
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