When the Guinness Book of Records initially came out, it consisted of information that could settle the kinds of debates that one has with friends about some bit of trivia, like how old was the oldest person who ever lived. But then people started doing feats of endurance (like “How long can you dance?”) or pointless (like “How many people can be on a single bicycle?) just to get themselves mentioned in the Guinness book. I shudder to think how much energy and time people have spent over the years just in the effort to get the moment of fleeting fame of getting mentioned in the book.
But with the internet, this has been cranked up to 11, because now you don’t have to go through the tedium of getting approved judges and the like to ratify your claim. Now you can simply do something bizarre, post it on social media, and hope to become a viral sensation. This has taken off with so-called ‘challenges’ where people duplicate the same stunt. We saw before the ice-bucket challenge (where people filmed themselves having a bucket of ice water poured on their heads) and now we have the milk crate challenge. But this one carries risks that doctors are warning about.
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