I like to watch film trailers. They usually serve the intended purpose, which is to tell me whether I want to see the film or not.
What I do not understand is when I borrow a DVD of a film and they show the trailer of the very same film before the film begins. What is the point? Presumably film makers make trailers to persuade people to watch the film. Surely if I have gone to the trouble of borrowing the film, inserted it into the player, and sat back in my chair, it is pretty clear that I have committed myself to watching it. I don’t need any more persuading.
This practice is especially senseless with modern trailers that seem to practically give away the entire plot. If you see it a long time before the actual film, you likely forget all but a few moments and so no harm is done. But watching a trailer just before seeing the film is bound to ruin the experience.
Just last weekend, it was even worse. I sat down to watch the film The Man Who Would be King (1975) and not only did they start with the trailer, they even had a “The making of…” type documentary before the film, with interviews with the stars and director discussing the characters and script, showing how the scenes were set up, and so on. I like such documentaries in general but only after I have seen a film. Seeing it before would ruin the suspension of belief needed to enjoy films.
I of course immediately skip past the trailer and documentaries as I am sure almost everyone else must be doing. So why do some film companies do this? Does anyone have any ideas as to what could be the reasoning behind such a practice?