This will not end well, as we’re already seeing. Elon Musk recently pardoned a whole army of right-wing scumbags, allowing them to tweet freely, and then got reminded why they were banned in the first place. Nick Fuentes, the Nazi-loving anti-semite, took advantage of his new bullhorn to declare, We love Hitler…bitch!
, and got banned again within 24 hours. You know, this was entirely predictable. That’s what Fuentes always does, ramping up the hatred to get his followers excited. He can do nothing else — if he toned down the rhetoric, his rabid base would evaporate.
Now Facebook/Meta/whatever mask Zuckerberg is wearing now, announced that they’re unbanning Donald Trump. They didn’t offer a good reason.
In an interview with Axios, which first reported the news, Nick Clegg, Meta’s president of global affairs, said the company had decided to allow Trump to regain access to his account shortly ahead of the 2024 election cycle.
Clegg added that he hoped Trump wouldn’t want to “delegitimize” the 2024 election as he did the 2020 election, should he decide to return to the platform.
“We just do not want — if he is to return to our services — for him to do what he did on January 6, which is to use our services to delegitimize the 2024 election, much as he sought to discredit the 2020 election,” Clegg said. “We’ve always believed that Americans should be able to hear from the people who want to lead the country.”
Oh. They let him back because they “hope” he won’t continue to do what he’s been constantly doing for the last several years. That’s not very rational. These bozos really need to read the fable of the scorpion and the frog.
I think Amanda Marcotte has figured out the real reason they want him back online. Meta has been an embarrassing debacle and is bleeding money. Trump is a trick to provoke more traffic.
This isn’t about fairness, free speech, or democracy — all values Trump has spent the past 8 years trying to destroy. It’s likely not even that much about Meta CEO Mark Zuckerberg’s well-documented willingness to be bullied by right-wingers. This is almost certainly about one thing and one thing only: money.
It’s not just the money that Trump’s campaign will spend on Meta. Trump himself, by being the most famous and repugnant troll in the world, is just big business for social media. His fascism, his bigotry, his cruelty and even his poor spelling and grammar all draw attention from fans and haters alike, creating a whirlwind of clicks and engagement that more responsible content simply can’t match. As tech journalist Kara Swisher notes, “Enragement equals engagement.” Trump makes liberals angry, makes his fans angry at liberals, causes fights and incentivizes dunks. Every post generates huge numbers of reposts both praising and condemning him. Democracy can’t stand a chance against the sheer profitability engine that is his unique combination of stupidity, ego, and hatefulness. He’s the worst person imaginable, but that is all the more reason we can’t look away.
Exactly. The social media companies have figured out that troll farms are the cheap way to harvest clicks. They will then go to the capitalist companies and trade their bounty of clicks for real money, and the companies have not yet figured out how to tell cheap rage clicks from valuable quality clicks, so they pay up. The social media giants have been working very hard to devalue their product, and I hope someday everyone catches on.
Marcotte accurately describes what Facebook is currently selling.
At this point, Facebook has little choice but to lean into the userbase it still has: aging Boomers who believed they were joining to share pictures of grandkids but end up spending hours of the day on the site further alienating themselves from their kids through their addiction to COVID-19 denialism memes and conspiracy theories about “antifa.” Not injecting Trump into that situation is, from a profitability standpoint, like marketing a cruise line to retirees that doesn’t feature an all-you-can-eat buffet. In this case, all they’re eating is fascist propaganda.
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Even more than Fox News, Facebook is why your grandpa thinks the city you live in is a burned-out husk where BLM protesters and “antifa” won’t let you out of your house unless you change your gender. From a purely business standpoint, leaving Trump out of that is like not stocking Coca-Cola in a grocery’s soda aisle.
Tossing Donald Trump into that barrel of garbage isn’t going to put Facebook on the comeback trail, for sure.












