Whoops, I made another video

Here it is:

One thing I’m noticing about this youtube business: I’m getting good enough to notice how bad I am at it. This one was a struggle because on my first test, I noticed this really annoying low level hiss in the audio — it was a faint noise from my laptop. I ended up juggling gear all over the place to get rid of it, rearranged bits of my office, and got so focused on improving the audio that I didn’t bother with video.

Oh, well. Some year I might know what I’m doing.

Oh, no! I’ve been doing Twitter wrong!

I have just learned about something called tweetdecking. You and your buddies form a secret group in which you agree to re-tweet each others’ words, gaming Twitter into thinking you’ve all got vast social reach and influence, and then — this is the key step — you offer to re-tweet other peoples’ words for a payment of a few dollars each. It sounds stupid, and it is, and like this can’t possibly work, but it does.

Customers, which can include both individuals and brands, pay deck owners to retweet one or more of their tweets a specified number of times across deck member accounts. Some decks even allow customers temporary access to the deck, almost like a short-term subscription to unlimited deck retweets. Single retweets tend to cost around $5 or $10. Week- or monthlong subscriptions can cost several hundreds of dollars, depending on the deck’s popularity.

People who run their own decks frequently make several thousands of dollars each month, multiple deck owners said.

“It’s the simplest thing ever, all you do is have your friends join and you have fun and tweet and make money,” Kendrik, aka @Simpnmild, an 18-year-old from Chicago who runs two of his own decks, said. “It’s the easiest thing ever. No hard work at all.”

As the owner of two decks with about 15 people in each, Kendrik works with all sorts of people and brands who want their tweets seen by the deck’s massive collection of followers. These customers pay a few hundred dollars to gain temporary access to the Tweetdeck so they can retweet themselves across several of the powerful deck accounts, pretty much ensuring it goes viral.

Kendrik said he makes between $3,000 and $5,000 a month doing this, and he pays members of his deck “based on who has the most page activity for the month” via PayPal.

And a 19-year-old named Lewie, aka @lxwie, who said he both runs a deck and is a member of another deck, said he makes between $2,000 and $3,000 each month.

I’m sorry, teens might be nice people, but they don’t usually have much experience, and don’t generally have great insights to share. There are exceptions, of course, but these don’t sound like kids who do yet. They’ve got a social media racket and that’s about it.

Worse, many don’t have anything creative to say — they “steal” tweets.

I’m so naive I didn’t even know you could do that. I guess it involves finding clever tweets, and then copy-pasting them as if you wrote them, without acknowledging the true author. I would have called it plagiarizing, but OK.

Anyway, Twitter hasn’t yet figured out how to shed the Nazis on their service, but at least they’ve now begun to purge the site of unoriginal, boring, shallow teenagers, who are all very sad about losing thousands of dollars every month.

Awwww.

You know, it says something about Twitter that they were so trivially gamed, and it says something about these kids who think that gaming social media is how you get “famous”.

Friday Cephalopod: Kleptopirates of the deep!

This is a sad, wounded, immature giant squid dying in a harbor in Spain.

It was wounded by fellow giant squid, bigger than she was, and hungry.

Off of northern Spain, giant squid often feed on schools of fish called blue whiting. The schools swim 400 meters or less below the surface, while the squid prefer to hang out around a mile deep. The squid must ascend to hunt, probably seizing fish from below with their tentacles, then descend again. In this scenario, a squid could save energy by pirating food from its neighbor rather than hunting its own fish, Guerra says: If the target squid has already carried its prey back to the depths to eat, the pirate could save itself a trip up to the shallow water. Staying below would also protect a pirate from predators such as dolphins and sperm whales that hang around the fish schools.

If a pirate happened to kill its victim, it would also reduce competition. The scientists think that’s what happened with the Bares squid: Its tentacles were ripped off in the fight over food. “The victim, disoriented and wounded, could enter a warmer mass of water in which the efficiency of their blood decreases markedly,” the authors write in a recent paper in the journal Ecology. “In this way, the victim, almost asphyxiated, would be at the mercy of the marine currents, being dragged toward the coast.”

It’s a squid eat squid world out there.

Friday Cephalopod: TRAITOR!

I am horrified by this article by Daniel Engber — remember that name — that denies that amazingness of cephalopods. I thought everyone loved them, but no, there is apparently a backlash of contrariness beginning.

For 10 years, I subscribed to this very point of view, forgoing any dish with octopus on account of the animal’s half a billion neurons, its sophisticated behavioral repertoire, and its apparent capacity for learning. How could one go on eating something so remarkable?

But, reader, I’m no longer having it. Or rather, I should say that in the past few years I’ve been having it every way I can: raw on sushi rice, braised with black olives, grilled with garlic and a pinch of Spanish paprika, etc. You see, as the cult of octopus intelligence has taken on adherents, I’ve begun to have my doubts. A slimy, brainy, eight-armed sea snail has been rebranded, uncritically and all at once, as the soulful “genius of the ocean.” But are Inky, Otto, and their ilk really what they seem—or could it be that we’re the suckers in this story?

<gasp> Everyone. Point and hiss at the heretic. Shun him.

Some of his arguments…OK, I will admit they do have smaller brains, they don’t exhibit the degree of abstract thought we might expect of a complex intelligent creature, and there are brainier aquatic organisms, like cetaceans. But still, this is a bad argument:

Hochner and his colleagues made several big discoveries, among them how the octopus controls the nearly infinite degrees of freedom in its arms. In short, it simplifies the task and does its best to dumb things down. Instead of waving all those arms around willy-nilly, the octopus falls back on a narrow set of “motor primitives.” When it reaches to a piece of food, for example, it aims the base of its arm in the right direction and then elongates and unfurls along its length. When it needs to bring an object to its mouth, it bends its arm in three specific places. And when the octopus crawls along the ocean floor, it works its arms like worms: One or two will shorten up, sucker to the ground, and then push off, always with the same amount of force.

From a scientific point of view, these facts are very interesting: They tell us how the octopus evolved to handle its outrageous anatomical complexity. But from the octopuses-are-amazing point of view—the perspective that might inspire you to get octopus tattoos, buy octopus best-sellers, or watch octopus-related content on TV—these facts seem a little sad. Sure, it makes a lot of sense for the octopus to use simple motor programs to control its arms instead of calculating every bend and twist of eight muscular hydrostats. But wouldn’t it be a little more impressive—wouldn’t it be cooler—if the octopus really did those calculations?

All right. Go outside with a ball right now, and throw it to someone. This is actually an interesting problem in geometry and physics, yet people who know no math and no theoretical physics have no problem doing this at all. Wouldn’t it be cooler if humans really did those calculations?

This is a non-argument. Simplifying cognitive tasks is exactly what even the brainiest creature routinely does. Would we be more impressed if it did tasks in the most computationally intensive way, with the most difficult, intricate calculations, or should we be more impressed with its efficiency?

Engber almost makes up for his heresy with his conclusion. Almost.

The modern octopus stands not for terror, exploitation, and expansion, but for amazement and delight.

We know that cephalopods can change their colors in an instant, or even flip their boneless bodies inside out. Now we’ve inverted octopuses for ourselves. We say that we’re enchanted by their shifty, frisky otherness, but I think it’s more apt to say that we’re the victims of that quality—that we’re beguiled by their talent for disguise. Yesterday we peered into the main and thought we’d found a ruthless, suffocating tyrant. Today, we see a charming rascal. Who knows what sort of animal we’ll think we’ve come across tomorrow. The mollusk of a thousand faces appears at different times in different ways, as a monster or a genius or perhaps a bag of slime. Maybe that’s the secret at the heart of its phylogeny: We may be on the hunt for greater meanings, but the octopus evolved to get away.

OK, so I won’t sic the Kraken on him just yet. Yet. But I’ve got my eyes on you, Engber. Terror and exploitation aren’t entirely off the menu, you know. Especially if you keep photoshopping bogus “eat me” signs onto my friends.

Botanical Wednesday: Maybe it’s a trojan horse

My wife gave me my birthday present a month ago. “It’s not my birthday,” I said. She told me to be patient.

My present was a bucket of dirt. “Gee, thanks,” I said.

“You have to take care of it,” she said. “Oh, great,” I said, “A bucket of dirt and a new chore.”

I did as I was told. It was supposed to do something on my birthday, but my birthday is still more than a week away. And now the bucket of dirt looks like this already.

Is it going to get bigger and more garish by my birthday? Should I be worried that it’s going to eat me? Because that would be a surprise.

Marketing is not science

I’ve written about Brian Wansink before, but here you go, a grand summary of the bad science at the Cornell Food and Brand Lab. They’ve gone over an archive of emails, and it’s worse than I ever imagined: they’ve just been churning over crappy studies, looking for garbage associations that will go “viral”. It’s embarrassingly awful.

“That’s p-hacking on steroids,” said Kristin Sainani, an associate professor of health research and policy at Stanford University. “They’re running every possible combination of variables, essentially, to see if anything will come up significant.”

In a conversation about another study in August 2015, Wansink mentioned a series of experiments that “were chasing interactions that were hard to find.” He apparently hoped that they would all arrive at the same conclusion, which is “bad science,” said Susan Wei, an assistant professor of biostatistics at the University of Minnesota.

“It does very much seem like this Brian Wansink investigator is a consistent and repeated offender of statistics,” Wei added. “He’s so brazen about it, I can’t tell if he’s just bad at statistical thinking, or he knows that what he’s doing is scientifically unsound but he goes ahead anyway.”

Everything they do in that lab is stuff I was told way back in the beginning of my career was bad. They do “experiments” without a prior hypothesis — they’re just fishing out of pool of lots of meaningless numbers that they generate by collecting observations of shitloads of variables. Then they crunch away at it until they find a correlation that they can build a paper around, and shop the paper around until it finds a journal with low enough standards to publish it.

In the first year biology class I’m teaching right now, I have a lecture or two at the end of the term on bioethics. This is going to be the case study we’ll go over this year. I’m wondering what’s wrong with Wansink’s education that he never learned that you don’t get to do any of this, since he’s oblivious to his sins.

I also have to point out (probably won’t in class, though) that the real problem here is that Wansink hasn’t been doing science — he’s been doing marketing, and marketing is an evil of capitalism. Please keep your capitalism out of our science, OK?

By the way, this was on Buzzfeed, and Buzzfeed gets a bad rap. I know there’s a big pile of capitalism tainting Buzzfeed, too, which has had more of a reputation for click-baity quizzes and pop news, but their news division is actually pretty good — it’s like a circus that opened a serious news outlet and hired real reporters to staff it, unlike some of the news networks that hired clowns to read the news at you. Virginia Hughes is the science editor there, and she’s serious and smart and is part of a good team that has been doing some exemplary reporting.

Biohackers: irresponsible showboats trusting homeostasis to keep them alive

Look. When this guy thinks maybe biohacking has gone too far, you know biohacking has gone too far.

Zayner is no stranger to stunts in biohacking—loosely defined as experiments, often on the self, that take place outside of traditional lab spaces. You might say he invented their latest incarnation: He’s sterilized his body to “transplant” his entire microbiome in front of a reporter. He’s squabbled with the FDA about selling a kit to make glow-in-the-dark beer. He’s extensively documented attempts to genetically engineer the color of his skin. And most notoriously, he injected his arm with DNA encoding for CRISPR that could theoretically enhance his muscles—in between taking swigs of Scotch at a live-streamed event during an October conference. (Experts say—and even Zayner himself in the live-stream conceded—it’s unlikely to work.)

Josiah Zayner has done lots of stupid stunts. Now he calls himself a “social activist”, which apparently in his mind means someone who does irresponsible and ineffective stunts to provoke the public to be similarly irresponsible. Now he’s waking up, a little bit, to what he’s been doing.

I didn’t realize what my actions could result in. I’m just starting to come to grips with that.

Biology is really, really complicated, minor changes can have radical consequences, and we don’t understand 90% of it. OK, 95%. Maybe 99%. When people’s lives are at stake, you poke at it very, very cautiously, because you don’t know what kind of cascading systems failure you’re going to trigger. The system does exhibit a lot of resilience that helps maintain equilibrium, which means these showboats can play games that mostly do nothing, giving the misleading idea that they’re harmless, but all it takes is one accident to set everyone back. Responsibility is an important concept in science.

Everyone should know by now that Twitter is a bad company

From an inside look at Twitter’s problems with management, technology, and trolls:

At the same time, her defenders say, Harvey has been forced to clean up a mess that Twitter should have fixed years ago. Twitter’s backend was initially built on Ruby on Rails, a rudimentary web-application framework that made it nearly impossible to find a technical solution to the harassment problem. If Twitter’s co-founders had known what it would become, a third former executive told me, “you never would have built it on a Fisher-Price infrastructure.” Instead of building a product that could scale alongside the platform, former employees say, Twitter papered over its problems by hiring more moderators. “Because this is just an ass-backward tech company, let’s throw non-scalable, low-tech solutions on top of this low-tech, non-scalable problem.”

Calls to rethink that approach were ignored by senior executives, according to people familiar with the situation. “There was no real sense of urgency,” the former executive explained, pointing the finger at Harvey’s superiors, including current C.E.O. Jack Dorsey. “It’s a technology company with crappy technologists, a revolving door of product heads and C.E.O.s, and no real core of technological innovation. You had Del saying, ‘Trolls are going to be a problem. We will need a technological solution for this.’” But Twitter never developed a product sophisticated enough to automatically deal with with bots, spam, or abuse. “You had this unsophisticated human army with no real scalable platform to plug into. You fast forward, and it was like, ‘Hey, shouldn’t we just have basic rules in place where if the suggestion is to suspend an account of a verified person, there should be a process in place to have a flag for additional review, or something?’ You’d think it would take, like, one line of code to fix that problem. And the classic response is, ‘That’s on our product road map two quarters from now.’”

None of this means that Twitter is going to vanish soon — after all, COBOL is still around, and software legacies just hang around, decaying slowly, like an assortment of pseudogenes. But still, maybe you should consider jumping ship, since the one way to kill it is to erode its user base. Mastodon is out there, waiting for you with open arms.