Ben & Jerry’s unveiled a new social justice campaign — and a punny ice cream flavor to go with it — alongside the NAACP at a North Carolina rally on Tuesday.
The new flavor, Empower Mint, is a peppermint base with fudge brownies and swirls. The new campaign, “Democracy is in Your Hands,” is aimed squarely at the fallout from two Supreme Court cases: Citizen’s United and the 2013 gutting of the Voting Rights Act.
“We believe that these two things — the money in our political system and the attempt to disenfranchise certain segments of our voting population — are profoundly corrosive to our democratic system. And it is creating policies that are promoting deep inequities in our society,” Chris Miller, Ben & Jerry’s Social Media Activism Manager, told ThinkProgress by phone from the flavor’s premiere in North Carolina.