(Short Version).

(Full Length).

This very short ad, which touches on the very lengthy history of parents having to talk with young children about the ugliness of bigotry, and the gnawing fear of never seeing their child again. This has been, and still is, a necessary talk for most parents of colour. If anything, given the open bigotry and hatred on the part of too many cops these days, and their willingness to murder, well, things might not be worse, but they sure as hell aren’t much better.

I’m sure it won’t be a surprise, the white reaction to this. After having much of my hope for humanity utterly destroyed yesterday by skimming comments, the same thing comes to mind, that so many white people are so terribly frail, and delight in being cruel. It’s all liberal lies! Black people are delusional! Christ. Be smarter than me, stay away from all those willfully stupid, frail, malice filled bigots. They won’t make your day any better.

There is, naturally, a whinging howl to boycott Proctor & Gamble, those horrible, awful people. Damon Young at The Root addresses the storm.

But for what??? What the hell happened in the video that made them so mad? Did they film Michael Vick walking a dog? What the fuck?
 
Apparently they were triggered by an extremely tepid acknowledgment that the world might be a bit harder for black people than it is for them. The articulation of racism is racism. And not just racism, but racism-racism. That real, uncut and raw racism. Not that stepped-on shit with baking soda and milk.

Damon Young at The Root.