https://youtu.be/JEUOTHxL8Xw

I can’t claim to understand the words, but I understand the idea well enough, and love the music. The dancing is fabulous, too.

Next month Creepy Nuts are releasing their 2nd mini album and the title track is called joendanyusho (above), which means “award for best supporting actor” in Japanese. The track is upbeat, catchy and more poppy than some of their previous songs. It’s clearly aimed at a broader audience but does a good job of showcasing the versatile talents of the two, who blend elements of j-pop, jazz and Japanese traditional music into their sound.

Their music videos are often humorous and parody some of Japan’s more absurd institutionalizations. And this video is no different. In it, R-Shitei and DJ Matsunaga get swept up into the Japanese pop music factory. They’re quickly replaced by better-looking versions of themselves and the music video chronicles the rise and fall of their own success as their image gets manipulated and eventually spit out by the factory.

There’s a lot to see (including a jab at Pico-Taro and his Justin Beiber-induced rise to fame) and the video moves as quickly as the lyrics so try and keep up.

There’s more at Spoon & Tamago.