This is a splendid idea, wines which come with a story on the label.
A WINE TO READ OR A BOOK TO TASTE?
Conceived and realized by Reverse Innovation in partnership with the Matteo Correggia winery, Librottiglia is where great wine and literary pleasure meet. The characteristics of every product are matched to a narrative genre to create an oeno-literary experience based on the perfect balance of the sensory impressions of the wine and the scenarios imagined in the stories.
Three authors have contributed to this limited collection of exciting stories that accompany the wine selection.
“L’omicidio” (“Murder”), by the journalist and satirist Danilo Zanelli, is a mystery tinged with humour that blends with the fresh and light spirit of the white Roero Arneis.
The singer and writer Patrizia Laquidara is the author of “La Rana nella Pancia” (“The Frog in the Belly”), an intriguing fable which complements the uncommon personality of the red Anthos; a dry Brachetto with a surprising sweet bouquet.
“Ti amo. Dimenticami” (“I love you. Forget me”) by Regina Marques Nadaes, writer and cultural producer, is the story of a life-changing love, as intense as the ruby red Nebbiolo Roero it accompanies.
You can see and read more at Librottiglia. The site is available in Italian and English.
I adore this idea. And there’s a diversity of authors out there from whom to commission short stories to pair with pretty much every wine out there.
Although to be honest, I already consider the current label descriptions as a very specific form of melodramatic poetry with its own literary rules re: imagery and vocabulary, worthy of dramatic readings as entertainment at the dinner table. :)
rq:
Same here. I *love* wine label art, and yes, there are more and more of them who indulge in a form of literature, and I love those, too.
I was also referring to the ‘ordinary’ labels; if the language is flowery enough, they make for fun interpretive reading (incomparable! vanilla! blackberry! undertones! vibrancy! etc.).
That is a great idea!!!
Maybe they should do them in sets. So as you drink your way through a case you get a complerayt storrry of murder myst(ulp) what was I? oh yah
ssszzznnnnnrrrrr.
rq:
So was I. I love the wine label blurbs, and so many of them are fantastically creative.
I’d end up dead of alcohol poisoning.