The story of Adam and Eve tells how Eve was tempted by the serpent to eat the fruit from a particular tree that God had forbidden them to eat. That story captures well how being ordered to refrain from eating something can make that food particularly alluring. This is especially the case when the ban seems arbitrary. After all, nobody wants to eat food that they are warned against as being poisonous and most people have no difficulty avoiding food that they are told is unhealthy or awful tasting. But being asked not to eat something that so many other people seem to eat and enjoy just because some religious leaders tell them not to makes the food particularly intriguing and must make them wonder what must it taste like. The very arbitrariness of these rules adds to the mystique of these foods and would make people curious about what could possibly happen if they tried it. And yet they usually refrain, out of a mix of obedience, loyalty to their family and community and religion, and fear of what might happen if they break a rule that was supposedly handed down by their god.
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