(For previous posts in this series, see here.)
One factor that the McCain camp may have used in selecting Palin may have been the sense that she was a fresh face that would generate interest in a way that a more familiar figure would not. The announcement of Palin certainly did that. It immediately shifted the discussion on Friday away from the hugely successful Democratic convention and Obama’s excellent speech on Thursday to the topic of Palin. If that was a tactical goal of the McCain campaign, it succeeded.
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