From the time we are children, we are often told that we need to do something that we do not want to because it is good for us. The most obvious things are taking medicines and eating vegetables. That advice is undoubtedly correct. But that may subtly breed the erroneous idea that the fact that something is distasteful to eat or do may in iitself be an indicator that it is good for us. Often these things involve actions that people we know tell us about or that we read about famous and successful people doing.
Jonny Thomson spoke with neuroscientist Rachel Barr about this ‘cold plunge fallacy’ that has led to many fads that may be merely making life unpleasant for us without any benefits, or where the benefits may be outweighed by the negatives of the experience, or that may even be harmful.
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