Does online advertising work?

As someone who spends way more time on my computer than is probably healthy, I am familiar with online ads because they bombard me all the time. We know that online advertising has been a huge wealth generator for those companies such as Google and Facebook that sell and place ad space and indeed is the source of revenue for any ‘free’ content on the internet. (This blog is the exception. It is genuinely free!)

The promise that the media platforms offer to ad buyers is that they can target the product to the individual buyer who may be looking for that particular item, thus preventing wasteful blanket ads. The way the platforms do that is by vacuuming up all the information they can glean from us from our online activity to create a detailed profile of each one of us that they can then sell to retailers, a process known as ‘microtargeting’. This promise of ultra-efficiency is what has led the migration of ads from print media to online media. It has also led to fears that that we are now living in a Big Brother world because our lives have become transparent to these big companies like Google and Facebook who seek every way of prying into our lives.
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Two awful liars talking to each other. Why would anyone watch?

The utterly smug and smarmy Piers Morgan has apparently launched a new talk show and he interviewed Donald Trump. That alone should be enough to deter any viewers but there is also a report that Morgan, in order to create buzz for the show, has misleadingly edited the footage to suggest that he had an angry confrontation with Trump.

Great. An utterly dishonest and unlikable interviewer speaks to an utterly dishonest and unlikable president. What’s not to dislike?

New York Times has still not mentioned the AI report on Israel

By any stretch of the word, one would think that the blistering critique of Israel’s apartheid practices by Amnesty International would constitute ‘news’. And yet, as James North writes, a week has passed and the New York Times has still not written a single word on the report. This is from the newspaper that prides itself as being the ‘newspaper of record’ and has on its masthead the slogan “All the news that’s fit to print”, implying that within its pages you will get all the news that you need to know.

This will not come as a surprise to veteran media watchers who have long known that this newspaper serves as a conduit for the message of the Israel lobby in the US, providing cover for Israeli apartheid practices under the guise of being even-handed by occasionally allowing minor criticisms to be written.
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Jesse Watters may be stupid and juvenile but he is dangerous

Fox News personality Jesse Watters has a juvenile sense of humor that he should long have outgrown. He is the kind of grown person who still thinks that childish pranks are funny.

At a gathering of young right-wingers organized by the group Turning Point, he took aim at Anthony Fauci, the highly respected infectious disease specialist who has become a prime target of anti-vaxxers because of his relentless urging of people to take safety precautions such as getting vaccinated, wearing masks, and avoiding large gatherings.

Speaking on Monday at Turning Point USA’s AmericaFest conference, Watters encouraged attendees to rhetorically “ambush” Fauci with dubious questions about the National Institutes of Health allegedly funding “gain-of-function” research at the Wuhan Institute of Virology.

“Now you go in for the kill shot. The kill shot? With an ambush? Deadly. Because he doesn’t see it coming,” Watters said.

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Journalists should seek to be pariahs

One of the corrupting influences in US journalism lies with people shifting back and forth between the roles of reporter, a talking head pundit, political advisor, and press spokesperson for a public figure or organization. Being a reporter is the hardest job involving having to do real work and research and yet it is likely the least remunerative and has the least visibility. So it should not be surprising that reporters can be lured into those other roles. While they may think that they can remain untainted, it is not easy to maintain the intellectual separation.

In some case, they do not even try that hard to maintain a separation between what they do when working for a media outlet and advising the people they are supposedly covering. A good example of this can be seen in the report released a few days ago that Fox News personalities were privately sending messages to White House chief of staff Mark Meadows during the January 6th riot expressing alarm at what was going on and calling on him to persuade Donald Trump to call off the mob.
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Live by social media, die by social media

We live in an era when people have the opportunity to broadcast the minutiae of their lives far and wide via social media. It is surprising to me that so many people do not seem to realize that along with the attention they receive, there are also serious pitfalls. In the rush to be in the spotlight and impress their circle of friends and relatives, they seem to lose all sense of judgment. Nowhere was this more evidence on a large scale than in how so many of the people who invaded the Capitol building on January were eager to tell everyone of their exploits.

First of all, they gave the authorities information about their identities that allowed them to be arrested. Secondly, their online posts were effectively confessions of guilt. The best they could hope for was leniency on the grounds that they were too stupid to know that they were breaking the law. But judges are taking their posts into account in determining how harshly to sentence them and they are not amused.
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Cable news is the tail that wags the political news dog

I do not watch TV. That statement requires some explication these days when there are so many ways in which one is surrounded by mass media. What I mean is that I live in too remote an area to receive any over-the-air broadcast network TV channels and I do not subscribe to any cable TV system that gives me access to those channels or to cable channels. I do have a TV that I use to watch streaming videos from various sources, some of which include TV shows that have been broadcast previously on network TV.

So what I mean by saying I do not watch TV is that I do not watch any of the nightly news programs on network TV or the 24/7 cable news channels like CNN, MSNBC, and Fox News. And yet, in my surfing of the web, I find myself bombarded by stories that have their origins in cable news. These channels seem to be less about unearthing and reporting actual news and more about generating news about themselves. My impression is not misguided. Jack Shafer says that these cable news networks have a very small audience and yet have an outlandishly disproportionate effect on public discourse and that it is time to cut the cord.
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What I like in a detective story

I read and watch detective stories a lot. I think it is because they are essentially puzzles to be solved and I am a puzzle solver at heart. I enjoy all kinds of puzzles. A ‘puzzle’ for me is any problem for which I think there should be a solution that lies within my grasp and ability. This is also the likely reason I was drawn to science because much of that also involves puzzle solving. In my spare time I do cryptic crosswords and I also play the card game bridge where each hand is essentially a puzzle where a task is set and you have to figure out the best way to reach it.

Over time, I have found that I have clear preferences as to the kind of detective story. They should be lean and spare, where the focus is almost exclusively on how the solution to how the crime was committed is worked out. I prefer that any violence be avoided, or if there is any, for it to take place off-stage with as little graphic detail as necessary. There does does not even need to be a murder. In some Sherlock Holmes stories, not only is there no murder, there is not even a crime but just a mystery to be solved.
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Overreacting to publicity hounds

The media tends to focus on controversies, which is fair enough. After all, ‘news’ is what is out of the ordinary. What is annoying is when they lazily treat some idiotic statements by a few people as representing sentiments more widespread than they actually are. This is even more irritating when the people making the statements are known publicity hounds who clearly make absurd statements hoping that they will garner some headlines.

Take this recent headline from an Associated Press story titled Big Bird backlash: Vax lands even Muppet in political flap about the beloved Sesame Street character saying that he got the vaccine that is now given to children.

The word ‘backlash’ suggests widespread reaction. What is the evidence of it? Just senator Ted Cruz along with an obscure Fox News contributor describing it as ‘government propaganda’ and ‘brainwashing’ and ‘twisted’.

There are some politicians who simply crave to be in the headlines: Cruz, Marjorie-Taylor Greene, and Lauren Boebert to name just a few. They will respond with something that is inflammatory to anything has the slightest chance of igniting passion among the loonies of the right. If it does, they pat themselves on the back for succeeding. If it doesn’t, there is always something new that will come along the next day.

The publicity hound monster is insatiable and one has to stop feeding it. But the 24/7 news cycle is like these publicity hounds in that it also craves attention and needs content that will provide it. So we have a symbiotic relationship between attention-seekers on both sides.