I spends quite a bit of time on the internet, frequenting many news and opinion sites. Most of these are in a magazine format where the home page has a whole lot of headlines that contain links to articles. Since these sites depend upon traffic to get advertising revenues, they necessarily try to use headers to get readers curious and thus lure readers to click on the link and read the article. That is fine, as long as the header provides some information that gives me a reasonable expectation of what the article contains. But not all of them do. Over time, I have developed a kind of filtering reflex that tells me whether I should click or not.
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