Recall the case that I wrote about in April in which Coca-Cola was being sued by a pomegranate juice maker POM Wonderful because it was prominently advertising a drink as ‘pomegranate blueberry’ when it contained only 0.5% of those ingredients, the rest being apple and grape juice. This subterfuge enabled it to sell its product for a mere fraction of the cost of its competitor that consisted of only those juices.
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