I just do not understand the desire that some people have to be the first to get or do something that seems so trivial, and even if that lead is so fleeting and intangible. For example, the people lining up for days in advance, or paying others to do so, just for the privilege of getting a new iPhone on the day it is released, when you could wait a few days and get it at your leisure. But it seems to matter greatly to some to be the first.
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