We are at the meaningless ‘vox pop’ state of election reporting


Today is election day and until the polls close and vote totals start coming in, there is really nothing to report. So the media is filling time and space with responses from voters as they exit the polling stations, asking them whom they voted for and why.

While well-designed and organized exit polls can use this information to obtain trends and do important post-election analyses, these ad-hoc interviews are useless.

Getting quotes from random people about something or other is a standard reporting trope but such quotes are usually selected to support the narrative that the reporter has already decided upon and hence are cherry picked.

But we get them anyway.

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