As the number of presidential candidates keeps rising (14 Republicans and 5 Democrats so far), their attempts to distinguish themselves from the others are getting more and more desperate and pathetic, especially on the Republican side. Meanwhile the merchandising and marketing tactics range from just simply crass to ridiculous.

(This clip aired on July 1, 2015. To get suggestions on how to view clips of The Daily Show and The Nightly Show outside the US, please see this earlier post. If the videos autoplay, please see here for a diagnosis and possible solutions.)