The Human Rights Campaign, a group that advocates equal rights for gay, lesbian, and transgender people, has signed on Lloyd Blankfein, the CEO of Goldman Sachs, as a spokesperson. David Sirota discusses the problematic aspects of this decision.

Taking a page out of corporate greenwashing strategies, many of the most offensively greedy, right-wing thieves in the business world have long touted their personally progressive position on select social issues like gay rights as a means of publicly presenting themselves as Good and Decent People. Not surprisingly, the particular progressive causes they choose tend to be those that do not impact their businesses or personal economic situations.
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This elucidates a troubling double standard between how we see civil rights/equality and how we see economic justice. Most mainstream organizations (and certainly all progressive organizations) would never willfully brand themselves to opponents of the former — that is, they would never make their spokespeople open proponents of bigotry, prejudice and homophobia, and they would never do so in the name of reaching “average Americans”… Yet, when a group pushing the progressive cause of civil rights and social equality promotes one of the avatars of economic injustice as a spokesman, there’s either no criticism at all — or widespread applause.

To be sure, when it comes to divisive political issues, there are no perfect high-profile spokespeople for public awareness campaigns. Everyone has a flaw, nobody is pure, and almost nobody is universally liked. But there’s a clear and obvious difference between imperfect and villainous. When a progressive group refuses to find the former and instead willfully aligns itself with the latter, it may help the specific and worthy cause at hand in the short term (in this case, marriage equality). But over the long haul, it sanitizes that villain and, worse, helps legitimize all he represents — including all the terrible things he represents.

Matt Taibbi also weighs in that Blankfein is the wrong spokesperson for this movement. Taibbi has long been the scourge of Wall Street big banks and Blankfein and Goldman Sachs in particular, highlighting their horrendous practices. As he says, “All over the world, Goldman is famous for lying and cheating people out of their money, profiting from the misfortunes of others, and saving its own neck through political influence and bailouts. This is who HRC wants representing the gay and lesbian community?”