Jerry Coyne shows Mooney and Kirshenbaum the door. It’s a nice, succinct dismissal.

He makes the empirical argument that their strategy is nothing new and has been in operation for many years, and hasn’t worked — but I think just the fact that the scientists they most want to get to change their ways are finding their work both shallow and repugnant is a testimony to their failure as communicators, too. I guess they’ll just have to write us off.