I just came across this on my twitter feed: Kara Goldin, CEO of hint water [sic], has resigned from the National Advisory Council On Innovation And Entrepreneurship (NACIE).

She explains her reasons:

I am resigning from NACIE because I believe that we now have a President that has no interest in advice, that is pursuing power as an end in and of itself and that has no intention of solving real problems or creating real opportunities for the people of this great nation. More importantly, as the leader of an innovative company that’s helping America get healthier, I feel a deep obligation to our employees, our investors and our customers to distance myself from the sexism, racism, protectionism and hate that has defined the Trump administration’s first days in office.

Hint is made up of men, women (over 50%), straight people, LGBT people, small people, large people, hispanic people, jewish/christian/muslim people, white people and black people. We are all Americans and we are proud of our country and its values.

The last thing that I want to do is have you think that I would be supporting an administration that is working against the values that I believe as an American that are the key to entrepreneurship.

Kara Goldin joined NACIE under Obama, so it is perhaps not so surprising that she would leave, but for her to state the reasons so bluntly is rather remarkable.

This, of course, follows Travis Kalanick, CEO of Uber, leaving Trump’s business advisory council. This decision was driven by the #DeleteUber campaign, but it demonstrates that American CEOs find the cost of being pals with Trump too high, and decide that it is not worth it.

Not everyone appears to feel that way – Elon Musk, CEO of Tesla and SpaceX, is still part of the business advisory council. A lot of people believe that this might have something to do with the nearly $5 billion dollars his companies get in in government subsidies. I am not a great fan of Musk for a number of reasons, but until now, I believed he held some principles. This doesn’t appear to be the case. I hope that this will have consequences for him and his businesses. I know for certain that I will remember to bring up his ties to Trump, every time people are mindlessly repeating his claims in the future.

Going back to the people leaving the different councils – I think we will see many people do that in the coming weeks. Most will probably do it fairly quietly, but some will feel the need to clearly distance themselves from Trump.