Thomas Smith and J.H. Osborne. Successful Advertising: It’s Secrets Explained. London: Smith’s Printing, Publishing and Advertising Agency, 1897 — Source.
As far back as the late 1800’s, businesses were looking for creative ways to get people to part with their money. I wonder what Smith & Osborne would think about the pervasive nature of ads in our modern world?
That is some seriously old book about advertising. Interesting. I guess that advertising is as old as markets , but that there were books written about it over one hunderd years ago, that I did not expect.