Credit: Ben & Jerry’s.
Ben & Jerry’s unveiled a new social justice campaign — and a punny ice cream flavor to go with it — alongside the NAACP at a North Carolina rally on Tuesday.
The new flavor, Empower Mint, is a peppermint base with fudge brownies and swirls. The new campaign, “Democracy is in Your Hands,” is aimed squarely at the fallout from two Supreme Court cases: Citizen’s United and the 2013 gutting of the Voting Rights Act.
“We believe that these two things — the money in our political system and the attempt to disenfranchise certain segments of our voting population — are profoundly corrosive to our democratic system. And it is creating policies that are promoting deep inequities in our society,” Chris Miller, Ben & Jerry’s Social Media Activism Manager, told ThinkProgress by phone from the flavor’s premiere in North Carolina.
Wasn’t that a supreme court case that determined that ice cream is people, too? Or am I confused.
They should make a mint soy milk ice cream called “soylent green” …
The mildly deranged penguin is waiting for the “Moar Cheese!” range of flavors: “Cream Bert”, “E. Damn”, “Rock Forts”,…
I must have some of this. Never mind that Hood strawberries are in season, I must have the mint.
Apparently we also needed an American ice cream company to tell us the bleeding obvious.
Witnes these two contrasting news articles ( sorry if I bork the linky thing -- on a mobile device ):
http://www.brisbanetimes.com.au/queensland/no-regrets-government-continues-campaign-against-ben-and-jerrys-20140501-zr2ic.html
http://www.abc.net.au/news/2016-03-28/great-barrier-reef-coral-bleaching-95-per-cent-north-section/7279338
Gobi’s:
My, my. Looks like someone can’t figure out the difference between advertising and activism. Thanks for linking this, I had no idea.
Truly a “I would not say such things if I were you” moment.
Corporate activism is pretty rare in Australia. The last big kerfuffel was Telstra supporting same sex marriage. …until the Catholic Church wrote to every Corp that supported it threatening to take their business elsewhere.
Telstra then backflipped on their backflip after public outrage.
Oh… And hello :) -- been a while since I was last on FTB