(This series of posts looks in detail at some of the fascinating aspects of food production identified by Michael Pollan in his book The Omnivore’s Dilemma (2006). All page numbers refer to that book, unless otherwise noted. Other related posts can be found here.)
The previous post examined the four kinds of food production systems in existence.
The sustainable farm model is easily the best one for animals, people, and the environment, and if widely adopted could have hugely beneficial effects on us all in many ways. But unfortunately it is very rarely found in practice. This is partly because the cost of the food produced this way is more (though not a lot more) than that produced by the industrial food chain. This discourages many consumers who have been conditioned to think of price as the determining factor when making food choices. In supermarkets, the only information we are usually given is the price, weight, and price per unit weight, not under what conditions the food was produced, so we have no basis for comparison other than price.
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