Elon Musk clearly loves to be in the news and he does so by making outlandish statements about all manner of random topics in the news whenever he has the chance. Jack Shafer provides many examples of this and says that the media keeps falling for it. This has the added advantage (to Musk) of distracting people from the more serious news of the performances of his businesses, which are not good.
What we should be focusing on are the actual facts. One is that in 2021, the last full year when Twitter was public and thus we knew something about its finances, it had gross revenues of about $5 billion ($4.5 billion from advertising) and made a profit of $221 million. This means that its costs were about $4.8 billion. This was a high point for revenues and one of the few years when it made a profit.
After Twitter borrowed about $13 billion to allow Musk to take it private, that added another $1.5 billion in costs to service the debt, meaning its total operating costs are now $6.5 billion. Furthermore, advertisers dropped out, reducing revenues to about $3 billion. This means that Twitter was on a path to lose $3.5 billion a year, which is unsustainable. Musk has cut staff by almost half but that will save at most about $2 billion, leaving a gap of $1.5 billion to close, while risking core operational functions. This problem of a large negative cash flow is what Musk is faced with.
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