When media pundits analyze campaigns, they tend to follow a predictable pattern. For the campaign that is leading, they point to things that they say are making it do well, while for the campaign that is losing they point to things that they say is hurting them. The problem is that these explanations are highly malleable and if for some reason fortunes get reversed, they will suddenly reverse their explanations as well.
Right now, the creepy Donald Trump-weird JD Vance campaign seems to be losing ground to the Kamala Harris-Tim Walz campaign and there is no shortage of explanations for why this is so. The chief one is that creepy Trump is undisciplined and is going off message to make rambling personal attacks on his opponents. But when creepy Trump was doing well just a month ago when Biden was the presumptive Democratic nominee, these things were not seen as major liabilities. It seems like when you are winning, you can do no wrong but when you are losing you can do nothing right.
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