This South African ad for fast food turns on its head the tedious and ridiculous narratives of brave European explorers ‘discovering’ countries where people were already living. (Via Rob Beschizza)
Eddie Izzard did a similar riff some time earlier.
Mano Singham
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And the ad was summarily determined to be unacceptable for tender South African eyeballs to see, and pulled. Apparently, colonization is NOT humorous in South Africa.
Of course, most people loved the ad, and the restaurant that created it has gotten a ton of press from the “controversy” of it being banned from television…which was probably their plan in the first place (knowing just how un-funny their advertising standards regulatory body is). Well played!
Strictly speaking the ad is true. Europe was discovered by African and colonized by them. Twice.