I was planning on signal-boosting the YouTube boycott, thanks to a message by Great American Satan, until everyone else beat me to it. For an awareness campaign like this, it’s more useful to space out your messages than doing one big blast, so I deliberately held back. But what is there to do once the boycott’s done, you ask?

Well, some of you might be tempted back to YouTube. There are alternatives out there, though. For instance, Intransitive posted an animated short about the Le Mans crash of 1955. Problem: it was host on YouTube. Solution: it was also on Vimeo! Rather than blindly follow that YouTube link, do a bit of digging to see if any other site is hosting it. I’d also like to plug the Internet Archive, which hosts everything from Democracy Now! to classic cartoons.

You could also contact Google/YouTube directly. Yeah, Google’s support ranges from byzantine to bad, but did you know they post a mailing address for YouTube? Track down that pen that’s migrated to the back of your desk, fish out a blank sheet of paper from the printer tray, and send them a polite but firm message about their new terms of service.

If that all sounds like too much work, why not hit them in the pocketbook? There are multiple YouTube ad blockers available, all of which can be installed with a single click, and these tools are popular enough to keep up with Google’s countermeasures. Just be sure to uninstall it if or when Google relents! It’s what I’ll be doing, now that I can watch PyData videos again.

[HJH 2019-12-14] With the benefit of hindsight, I can see an objection to my last bit of advice. Yes, blocking ads will hurt Google’s bottom line, but it also might hurt the bottom line of YouTube creators. Aren’t I taking money out of their pockets?

For the most part, people aren’t making money off YouTube ads. Some big channels rely on Patreon to keep afloat, while others use paid sponsorships, and neither is significantly effected by a YouTube ad blocker. In both cases it’s easy to make up for any lost revenue due to your ad block.

The entities who do make genuine money off YouTube ads either have a second revenue stream you can drop money into, were already famous and don’t need the cash, or are gaming the system in some way. This last category is the one most hurt by removing ad revenue, and while that would prevent a Baby Shark it also prevents Elsagate. Ironically, this gamification is also the cause of YouTube’s draconian new Terms of Service, because the old one could not satisfy video creators, advertisers, and viewers at the same time. The new one solves the issue by allowing YouTube to crack down on creators however they see fit, should bad press float their way.

Blocking ads does not prevent quality content creators from surviving on YouTube, but it does harm those hoping to game the system and pocket a quick buck. So long as that remains true, blocking YouTube ads is perfectly moral.